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Big Village was commissioned to create a consortium that could bid for lottery funds in support of an innovative youth engagement project.


We brought Global Radio, the UK’s largest commercial radio operator, into partnership with UK Youth and the BPI/BRIT Awards


Our plans secured:

£4.0m funding from The big Lottery Fund and

£2.0m advertising support


...and we delivered the resulting live events.

The Big Music Project:


Engaged with over 4 million young people


Created 100  hubs around the UK in youth organisations offering accredited training to 1,000 young champions in association with The BRIT School


Produced 4 massive national events combining live music, panel sessions and a fully-interactive Opportunities Market Place, bringing the whole range of the music support industries to young people


National events also included hands-on mixing sessions with Chase & Status; Q&A sessions with Plan B; and performances from Union J, Eliza Doolittle, MNEK, Becky Hill, Rhydian and emerging artists from around the UK


Promoted a national music competition


Offered hundreds of work-taster sessions and dozens of paid internships in the music industries

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