Case STUDY: Next BRIT Thing


Fulfilling an election commitment, David Cameron and Take That’s Gary Barlow, with the support of the music industry, unveiled plans for the project aiming to “encourage musical achievement among young people and designed to provide those who participate with a unique, fun and exciting experience.” 

BIG VILLAGE was commissioned by The BRITS to design and operate the project.

It delivered...


Negotiated government funding with both the Department for Culture, Media and Sport (DCMS) and the Department for Education (DfE).

Delivered the support of the music industry and the involvement of major artists.

Managed a highly effective social media campaign

Operated regional events throughout the UK

Stagined the national final at O2 Indigo with celebrity judges including McFly

Securing money-can’t-buy prizes including a session at Abbey Road and a soloist performance at a sold-out Royal Albert Hall classical concert.

Establishing a governance framework that ensured accountability and effective communications with stakeholders.